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Migastone

Republic of San Marino, since 2015

Migastone International Srl

Migastone International Srl is the San Marino company founded by Oscar Dalvit that carries forward the Migastone project: launched in 2015 with apps for local businesses, it moved on to the Segnalazione Vincente method and Ingegneria Relazionale (Relational Engineering), and today it develops and operates MigaMATCH AIRA, the B2B professional matchmaking platform.

The idea it started from is still the same: “communicating better with your customers brings tremendous results.”

Activities

What we do today

Today Migastone International Srl develops and operates MigaMATCH AIRA, the B2B professional matchmaking platform based on Ingegneria Relazionale, and supports businesses with the Segnalazione Vincente method, which turns referrals into a sales channel with a metric, an owner and a process; with MigAutomation it also automates SME processes starting from WhatsApp.

Ingegneria Relazionale explained by Oscar Dalvit: word of mouth becomes a method.The video loads from YouTube only after you click.
  • Develops and operates MigaMATCH AIRA

    MigaMATCH AIRA is developed and operated by Migastone International Srl. It is the B2B professional matchmaking platform in which the proprietary artificial intelligence engine AIRA© turns the Ingegneria Relazionale method into computation, to identify the introductions with the highest probability of mutual value.

  • Stewards the Ingegneria Relazionale method

    Ingegneria Relazionale is the proprietary methodological framework of Migastone International Srl: it assesses every potential connection between two professionals across six dimensions, from strategic affinity to geography. Its principles are set out in the Ingegneria Relazionale Values Manifesto, published in July 2026.

  • Supports businesses with Segnalazione Vincente

    Segnalazione Vincente is the method Migastone uses to help companies manage leads and referrals as a sales process: knowing how many come in, from whom and how. It is described in Oscar Dalvit’s book of the same name and has its own website, segnalazionevincente.com.

  • Automates businesses

    With MigAutomation Migastone automates SME processes starting from WhatsApp: it eliminates repetitive tasks and frees up resources for strategic work. The website is migautomation.com.

  • Spreads the method

    Migastone organizes the Forum Connections events, days of meetings between entrepreneurs and professionals, and since July 2026 has run a monthly column on Ingegneria Relazionale with Economy magazine.

History

From 2015 to today: where we began and where we are now

The Migastone story unfolds in three phases: in 2015 it starts with apps for local businesses, from March 2020 it develops the Segnalazione Vincente method and Ingegneria Relazionale, and from 2024 it builds MigaMATCH AIRA, the platform it works on today. The first two phases are told in two books by the founder, “UP APP Selling” and “Segnalazione Vincente”.

  1. 01

    From 2015 to 2024

    The beginning: the app era

    Told in the book “UP APP Selling”

    In 2015 Oscar Dalvit founded Migastone to give local businesses their own iPhone and Android app, with push notifications, coupons, loyalty cards and bookings. Since 2015 Migastone has built more than 1,600 apps.

    Milestones

    1. In November the migastone.com website presented the offer: an app for every business, with a first draft in 7 days and publication in the stores within 30 days.
    2. The franchise network was born. Migastone built the apps of the Oropa Sanctuary and of athlete Nicole Orlando and, at the Salone del Franchising in Milan, presented Appmetropolis, the location-based app search engine.
    3. The Migastone franchise reached Russia: in April Forbes Russia ran an article on it. In Italy the “Conoscere per Reagire” seminar series continued with the retail trade associations.
    4. 2018-2020Oscar Dalvit wrote “UP APP Selling”, the book on how to retain and win customers with apps; the third edition came out in May 2020. The book reached No. 1 on the Amazon Bestseller list (free Kindle titles) in the category Impresa, strategia e gestione strategie (business strategy and management).
    5. With the pandemic, door-to-door sales came to a halt and the Mobile Marketing Academy was born, training 450 mobile marketing consultants.
    6. Migastone closed its app product line: the experience flowed into its work on relationships.

    Videos

    • Migastone in 2019: who we were and where we were heading with apps for local businesses.The video loads from YouTube only after you click.
    • Six shop owners describe what having an app changed for them (2017).The video loads from YouTube only after you click.

    From our app customers

    • «In just four months I reached 453 installs, 386 of them registered and logged-in users.»

      Manuela Dall’Aglio, La Coccinella (Aosta)
    • «We’ve had the app for 2 weeks and we already have 222 downloads and have already handed out 12 scratch-and-win prizes.»

      Salvatore Grillo, owner of Grillo dal 1922
    • «Sent one push, 25 customers came in, took in €1,250 in a day.»

      Francesca Del Bene, owner of Pinocchio
    • «I thought it would all be more complicated, but it’s an easy, automatic tool.»

      Barbara Colombini, owner of Baba For Baby
  2. 02

    Since March 2020

    Segnalazione Vincente and Ingegneria Relazionale

    Told in the book “Segnalazione Vincente”

    Working with real estate agencies, Migastone realized that almost no company can say how many referrals it receives, from whom and how. From this question came Segnalazione Vincente, and from Segnalazione Vincente came Ingegneria Relazionale: the discipline that treats valuable relationships as a system that can be designed and measured.

    Milestones

    1. In March Segnalazione Vincente was born, with the first PRM app for real estate agencies, Acquisizione Vincente.
    2. The book “Segnalazione Vincente” came out (Bruno Editore). In October Segnalazione Vincente received the Le Fonti Award “Rising Star Marketing Relazionale”.
    3. Ingegneria Relazionale was set down in writing as a discipline. In November, in Florence, the first Forum Connections took place.
    4. The 2.0 edition of the book, devoted to Ingegneria Relazionale, came out. In August Oscar Dalvit presented it on the TEDx Tursi stage.

    Videos

    • 2020-2021: Segnalazione Vincente is born, the method for getting customers introduced to you by a network of referrers.The video loads from YouTube only after you click.
  3. Meanwhile

    2022-2023

    Migaverse, the metaverse

    Between 2022 and 2023 Migastone experimented with virtual reality through Migaverse, an academy accessible with Meta Quest headsets: courses to become a Metaverse Specialist and the weekly “Migacircle” meetings, 41 episodes from November 2022 to November 2023. The project has ended; the migaverse.it website remains online as an archive.

    • September 2022: the Migastone academy enters the metaverse with Migameta.The video loads from YouTube only after you click.
  4. 03

    2024 to today

    MigaMATCH AIRA

    MigaMATCH AIRA brings Ingegneria Relazionale into software: the proprietary artificial intelligence engine AIRA© computes the B2B introductions with the highest probability of mutual value.

    Milestones

    1. The MigaMATCH project was born, with the proprietary matching engine AIRA©.
    2. In April the first beta version of the app came out. In July the Ingegneria Relazionale Values Manifesto was published and on July 23, with the online event “BIG BANG”, the MigaMATCH AIRA app was publicly launched.

    Videos

    • MigaMATCH AIRA in two minutes: getting introduced to the right customers by the right people.The video loads from YouTube only after you click.
  5. Today

    Where we are now

    Today Migastone International Srl works on MigaMATCH AIRA and Ingegneria Relazionale, and brings the method to businesses with Segnalazione Vincente.

    Where we are now

    1. The MigaMATCH AIRA app has been available since its public launch on July 23, 2026.
    2. On October 17, 2026, in Milan, the first Forum Connections organized with the MigaMATCH AIRA app took place.
    3. Since July 2026 Migastone has run a monthly column on Ingegneria Relazionale with Economy magazine.
    4. On August 31, 2025, Oscar Dalvit presented Ingegneria Relazionale at TEDx Tursi.
    • Forum Connections in San Marino, November 2025: B2B speed meetings guided by Ingegneria Relazionale.The video loads from YouTube only after you click.

A company always looking to the future. Each phase adopted the technology of its time to serve customers: apps in 2015, relationships from 2020, the metaverse in 2022, artificial intelligence today.

Dates and facts come from the founder’s books, the archived pages of migastone.com and the project websites. The testimonials are translated from the Italian, as published on the migastone.com website. The images are abstract illustrations, not photographs.

Projects

Our worlds

Migastone International Srl has two worlds: Ingegneria Relazionale, with Segnalazione Vincente, MigaMATCH AIRA, the Referral Director, the Rete Connettori and the methodology website; and technology, with MigAutomation, MigaCRM, LKDN Autopilot, Migasender and Migachain. Alongside them, the historical projects show where the company comes from.

Ingegneria Relazionale

The method, the platform and the networks that turn relationships into a measurable process.

  • Referral method

    Since March 2020

    Segnalazione Vincente

    The method Migastone uses to help companies turn leads and referrals into a sales process, with a metric, an owner and a method.

    segnalazionevincente.com (opens in a new tab)
  • B2B professional matchmaking

    Since 2024

    MigaMATCH AIRA

    The platform that puts Ingegneria Relazionale into practice: the proprietary AIRA© engine analyzes profiles across dozens of attributes and proposes the introductions with the highest probability of mutual value.

    migamatch.com (opens in a new tab)
  • Profession

    Referral Director

    The in-house role that runs the company’s network of Connectors: what it does, its daily routine and how to train for it.

    Page on segnalazionevincente.com (opens in a new tab)
  • Network

    Rete Connettori

    The network you join by sharing your profile: businesses that introduce their customers to one another.

    Page on segnalazionevincente.com (opens in a new tab)
  • Methodology

    Since 2024

    Ingegneria Relazionale

    The discipline that treats valuable relationships between people as a system that can be designed and measured, across six dimensions: strategic affinity, commercial complementarity, intersecting value chain, relational reliability, timing and geography.

    ingegneriadellerelazioni.com (opens in a new tab)

Technology

Automations and software tools for customers, networking, communication and document certification.

Past projects

Migastone Apps, Appmetropolis, Mobile Marketing Academy, Migaverse
  • 2015-2024

    Migastone Apps

    Apps for local businesses

    iPhone and Android apps built for shops, restaurants, beauty salons and other local businesses, with push notifications, coupons, loyalty cards and bookings. The product line was closed in 2024.

  • 2015-2016

    Appmetropolis

    App search engine

    The search engine that cataloged iPhone and Android apps by location, with local cross-promotion circuits between complementary businesses.

  • 2020-2024

    Mobile Marketing Academy

    Training

    The academy founded in 2020, when the pandemic halted door-to-door app sales: it trained 450 mobile marketing consultants.

  • 2022-2023

    Migaverse

    Virtual reality academy

    The virtual reality academy accessible with Meta Quest headsets, with Metaverse Specialist courses and the weekly “Migacircle” meetings. The website remains online as an archive.

    migaverse.it (opens in a new tab)

Recognition

Awards, press and events

In 2016 Migastone received the “Franchising Innovativo 2016” award at the Salone del Franchising in Milan, and in 2022 Segnalazione Vincente, the method of Migastone International Srl, received the Le Fonti Award “Eccellenza dell’Anno Rising Star Marketing Relazionale”; over the years Migastone has been featured in Forbes Russia, has brought Ingegneria Relazionale to TEDx and since 2026 has run a monthly column on it in Economy magazine.

  1. Amazon ranking

    “UP APP Selling”, No. 1 on Amazon

    Oscar Dalvit’s book “UP APP Selling” reached No. 1 on the Amazon Bestseller list (free Kindle titles) in the category Impresa, strategia e gestione strategie (business strategy and management).

  2. 2016Award

    Salone del Franchising, Milan

    At the 31st edition of the Salone, where it exhibited with a stand dedicated to Appmetropolis, Migastone received the “Franchising Innovativo 2016” award.

  3. 2017Press

    Forbes Russia, April 2017

    An article in issue 04 (157) of Forbes Russia, “High-tech franchising”, tells the story of the Migastone franchise and its arrival on the Russian market.

  4. 2022Award

    Le Fonti Awards 2022

    The “Eccellenza dell’Anno Rising Star Marketing Relazionale” award went to Segnalazione Vincente (Migastone) in October 2022, at Palazzo Mezzanotte, Milan, at the 12th Le Fonti Awards.

    List of winners on trend-online.com (opens in a new tab)
  5. 2025Event

    TEDx Tursi

    On August 31, 2025, Oscar Dalvit spoke at TEDx Tursi with the talk “Ingegneria Relazionale: il Potere degli Incontri Dispari”.

  6. 2026Press

    Economy

    Since July 2026, in an editorial partnership with Economy magazine, Migastone has run a two-page monthly column devoted to Ingegneria Relazionale.

On video

  • Salone del Franchising, Milan, 2016: Migastone receives the Franchising Innovativo award.The video loads from YouTube only after you click.
  • Oscar Dalvit at TEDx Tursi (2025): Ingegneria Relazionale and the power of unlikely encounters.The video loads from YouTube only after you click.
  • The TVRS newscast covers Migastone’s meeting with shop owners in Pesaro (2017).The video loads from YouTube only after you click.
  • San Marino’s TV news covers Forum Connections, November 2025.The video loads from YouTube only after you click.

Only awards, articles and events documented by verifiable sources are listed.

Founder

The founder

Oscar Dalvit, born in Bolzano in 1978, is the founder of Migastone International Srl: an entrepreneur since 1998, he founded Migastone in 2015 and developed the Segnalazione Vincente method and Ingegneria Relazionale, the methodology behind MigaMATCH AIRA.

Oscar Dalvit

Founder of Migastone International Srl

Oscar Dalvit tells his story in three minutes, from online video games to apps and relationships.The video loads from YouTube only after you click.

He registered his first business in 1998, at twenty, with Hardstore, an online video game store based in San Marino since 2003. From 2010, Amazon’s arrival in Italy, the economic crisis and San Marino’s blacklisting wiped out its market within a few years.

In 2015 he founded Migastone and has led it through its three phases: apps for local businesses, Segnalazione Vincente and Ingegneria Relazionale, MigaMATCH AIRA. He told the first two in two books and, in August 2025, brought Ingegneria Relazionale to the TEDx Tursi stage.

Oscar Dalvit’s name heads the list of signatories of the Ingegneria Relazionale Values Manifesto, the founding document that sets out its seven values and the motto “We will change the world, one match at a time.”

Books

  • UP APP Selling

    Fidelizza ed acquisisci nuovi clienti con le APP

    Third edition, May 2020; No. 1 on the Amazon Bestseller list (free Kindle titles), category Impresa, strategia e gestione strategie

  • Segnalazione Vincente

    Il sistema per costruire un canale di acquisizione per referenza

    Bruno Editore, 2022; 2.0 edition, 2025

The people

The team

At Migastone International Srl, alongside the founder Oscar Dalvit, the team is Walter Coslop (COO), Roberto Chiarolanza (CSO), Marica Russo (Referral Director), Miriam Boscheri (Social Media Manager), Imran Rashid (Senior Programmer) and Andrea D'Ambrosio (Customer Service).

  • Walter Coslop

    Walter Coslop

    COO

    With Oscar Dalvit since 2001, he has run operations for all of his companies, from Hardstore to Migastone. He is also the Representative in the European Union of Migastone International Srl under Article 27 of the GDPR.

  • Roberto Chiarolanza

    Roberto Chiarolanza

    CSO

    A lawyer with long experience in trade, he joined the team in January 2025. He coordinates the coaches who support a company from the kickoff through the following three months.

  • Marica Russo

    Marica Russo

    RD (Referral Director)

    She coordinates the Rete Connettori and oversees its direct growth. She is also assistant to the CEO, Oscar Dalvit.

  • Miriam Boscheri

    Miriam Boscheri

    SMM (Social Media Manager)

    For more than ten years head of customer service at Hardstore, she has been with Migastone since 2015. A certified social media manager since 2020, she has been a Referral Director since 2022.

  • Imran Rashid

    Senior Programmer

  • Andrea D'Ambrosio

    Andrea D'Ambrosio

    Customer Service

    With Migastone since 2015, he has handled more than two thousand app releases on the App Store and Google Play. He is the voice that answers when a customer needs help.

Common questions

Questions about Migastone International Srl

Short answers about the company, its history, its projects, its founder and this website.

01

Who is Migastone International Srl?

Migastone International Srl is a company based in Borgo Maggiore, in the Republic of San Marino, founded by Oscar Dalvit. It carries forward the Migastone project, launched in 2015 with apps for local businesses, which later moved on to the Segnalazione Vincente method and Ingegneria Relazionale. Today it develops and operates MigaMATCH AIRA, the B2B professional matchmaking platform based on Ingegneria Relazionale.

02

When was Migastone founded?

Migastone was founded in 2015, when Oscar Dalvit set it up to give local businesses their own iPhone and Android app. The founder tells the story in the book “UP APP Selling”, and the earliest archived pages of the migastone.com website date back to November 2015.

03

What were the Migastone apps?

The Migastone apps were iPhone and Android applications built for shops, restaurants, beauty salons and other local businesses, with push notifications, coupons, loyalty cards and bookings, to communicate better with their customers. Since 2015 Migastone has built more than 1,600 of them. The product line was closed in 2024.

04

What is Segnalazione Vincente?

Segnalazione Vincente is the method Migastone uses to help companies manage leads and referrals as a sales process, with a metric, an owner and a method. It was born in March 2020, with the first PRM app for real estate agencies, is described in Oscar Dalvit’s book of the same name (Bruno Editore, 2022; 2.0 edition in 2025) and in 2022 received the Le Fonti Award “Rising Star Marketing Relazionale”. The website is segnalazionevincente.com.

05

What does Migastone International Srl do today?

Today Migastone International Srl develops and operates MigaMATCH AIRA, the software platform that puts Ingegneria Relazionale into practice, and supports businesses with the Segnalazione Vincente method. With MigAutomation it automates SME processes starting from WhatsApp. It also organizes the Forum Connections events and, since July 2026, has run a monthly column on Ingegneria Relazionale with Economy magazine.

06

What is MigaMATCH AIRA?

MigaMATCH AIRA is the B2B professional matchmaking platform developed and operated by Migastone International Srl. It structures introductions between professionals on a methodological basis: the proprietary artificial intelligence engine AIRA© analyzes profiles across dozens of attributes, such as skills, sectors served and ideal customers, and cross-matches them to identify the introductions with the highest probability of mutual value. The platform’s website is migamatch.com.

07

What is Ingegneria Relazionale?

Ingegneria Relazionale is the proprietary methodological framework of Migastone International Srl: the discipline that treats valuable relationships between people as a system that can be designed and measured. Every potential connection between two professionals is assessed across six dimensions: strategic affinity, commercial complementarity, intersecting value chain, relational reliability, timing and geography. Its principles are set out in the Ingegneria Relazionale Values Manifesto; the methodology website is ingegneriadellerelazioni.com.

08

Who founded Migastone International Srl?

The founder of Migastone International Srl is Oscar Dalvit, an entrepreneur born in Bolzano in 1978 who registered his first business in 1998. In 2015 he founded Migastone, then developed the Segnalazione Vincente method and Ingegneria Relazionale, the methodology behind MigaMATCH AIRA. His name heads the list of signatories of the Ingegneria Relazionale Values Manifesto.

09

What books has Oscar Dalvit written?

Oscar Dalvit has written two books that tell the first two phases of Migastone. “UP APP Selling” explains how to retain and win customers with apps (third edition, May 2020) and reached No. 1 on the Amazon Bestseller list (free Kindle titles) in the category Impresa, strategia e gestione strategie (business strategy and management). “Segnalazione Vincente” (Bruno Editore, 2022) describes the method for managing referrals; the 2.0 edition of 2025 is devoted to Ingegneria Relazionale.

10

What was Migaverse?

Migaverse was Migastone’s virtual reality academy, active between 2022 and 2023 and accessible with Meta Quest headsets. It offered courses to become a Metaverse Specialist and the weekly “Migacircle” meetings, 41 episodes between November 2022 and November 2023. The project has ended; the migaverse.it website remains online as an archive.

11

What recognition has Migastone International Srl received?

In October 2022 Segnalazione Vincente, the Migastone method, received the “Eccellenza dell’Anno Rising Star Marketing Relazionale” award at the Le Fonti Awards, at Palazzo Mezzanotte, Milan. Migastone was featured in Forbes Russia in April 2017, Oscar Dalvit spoke at TEDx Tursi in August 2025 and since July 2026 the company has run a monthly column in Economy magazine. The founder’s book “UP APP Selling” reached No. 1 on the Amazon Bestseller list (free Kindle titles) in the category Impresa, strategia e gestione strategie (business strategy and management).

12

Where is Migastone International Srl based?

Migastone International Srl has its registered office at Via 28 Luglio 212, 47893 Borgo Maggiore, San Marino, in the Republic of San Marino, and is identified by the economic operator code (COE) SM28583. San Marino is an independent state, is not a tax haven and has a comprehensive tax cooperation agreement with Italy. Because the company is based outside the European Union, it has a representative in the Union under Art. 27 GDPR, named in the legal notice.

13

How do I contact Migastone International Srl?

Migastone International Srl can be contacted by telephone on (+378) 0549 888808, through the support portal ticket.migastone.com by opening a new request, or by certified email (PEC) at migawin@pec.it. This website has no contact forms. For personal data protection matters you can also contact the Data Protection Officer (DPO), Ing. Antonio Mirizzi, and the representative in the European Union, Walter Coslop, whose details are listed in the privacy policy.

14

Does the migastone.com website use cookies or collect personal data?

Only with the visitor’s consent. The migastone.com website of Migastone International Srl uses Google Analytics 4 for statistics and the Meta Pixel for marketing, and loads them only after the visitor has accepted them in the cookie banner, category by category: before a choice is made, or if they are rejected, no third-party tool is loaded. The website stores in the browser only the choice made, which can be changed at any time from the “Manage cookies” link at the bottom of the page. The website has no forms or private areas: anyone who opens a request does so on the support portal, a separate service. Details are in the cookie policy and the privacy policy.

15

Is the migastone.com website accessible?

Migastone International Srl is committed to making the migastone.com website accessible and takes WCAG 2.1 Level AA and the European standard EN 301 549 as its reference, voluntarily applying the principles of Directive (EU) 2019/882. The website’s conformance has not yet been verified by a dedicated audit. Anyone who encounters an accessibility barrier can report it through the support portal.

Contact

Contact

Migastone International Srl can be contacted by telephone, through the support portal ticket.migastone.com by opening a new request, or by PEC: this website has no contact forms. The company’s registered office is in Borgo Maggiore, in the Republic of San Marino; the company name, address and economic operator code are listed below.

Open a request (opens in a new tab)
PEC (certified email)
migawin@pec.it

For requests about personal data protection, please also see the privacy policy.

Company name
Migastone International Srl
Registered office
Via 28 Luglio 212, 47893 Borgo Maggiore, San Marino
Economic operator code (COE)
SM28583